HI, I'M ERIC
My dream is to design an inclusive, simple, and affordable exercise device that helps people to squat, deadlift, row, and push theirselves to pretty decent fitness.
I'm a retired Army Captain, certified personal trainer, and inventor.
My hypothesis is that most people would be completely satisfied with how healthy, strong, and energized they can be from just squatting, deadlift, and rowing supplemented with body pushups.
That's why I'm designing equipment that enables anyone to do those exercises easily and build a robust and effective strength training habit.
You can do a set of squats, deadlifts, and bent-over rows in succession, then finish off with pushups.
That's a 15-minute whole body workout that is effective for people who just want to be healthy and fit, but don't need or want to spend additional effort or time to become an athlete or look like a fitness model.